If Bob Dylan thinks the times
they are a’changin’, just you
wait. I’ll bet that not even a
visionary like Dylan foresaw the
a’ changes occurring even as I
write.
Major
changes began with the sexual
revolution. Aaron Copeland just
got in under the wire when he
wrote that stirring composition,
“Fanfare for the Common Man.”
Had he composed it a few years
later, women’s organizations
would have descended upon him
like Dantean furies.
NOW would have sued, claiming
discrimination against women and
while they were at it, demanded
a change in the lyrics because
no woman is “common”. The new
title- above on this page -
would reflect the new
enlightened attitude toward
womankind.
Now, Mark Ramsey, the esteemed
contributor to Radio Daily News,
is foretelling the a’changin’ of
FM music radio.
He posits that radio will,
within five years, enter a new
era.. “Not necessarily talk, but
not particularly music either,”
as he puts it.
How could I disagree? This is
the direction I have been
advocating, as an alternative,
for some time, in my Radio Daily
News pieces. In fact I am doing
a combination music/talk show
now on SignOnRadio.com
Wednesdays from 1p-3p Pacific
Time……AND
After painful introspection, I
named it “The Happy Hare Show.”
I have asked Mark to be on the
show this coming January 16th at
2 PM. I encourage you to call
into him if you are in the
trade.
His Iposit is that the Ipods
have become a IGods, which will
marginalize what is presently
called music radio.. I could
elaborate on his vision, but
will hold back till I, and I
hope, you, listen that day and
get it from him, pure and
unadulterated.
I believe that what Mark is
advocating is basically a
throwback to the those thrilling
days of yesteryear when Jocks
actually talked between songs.
What should be swept away in the
FM music formats are the long
uninterrupted music sweeps,
often poorly mixed because a
computer doesn’t realize that we
sentients don’t want to hear
four sound-alike guys or women
in a row.
Listening recently to a major FM
music station here in San Diego,
I heard a sweep with Andy
Williams, followed by Neil
Sedaka, followed by an early
Tony Bennett when his voice was
higher and reedy, ending with
Jack Jones singing in a high
baritone.
I like them all, but tuned out
midway through Jack’s sweet
singing, because cumulatively,
the set became predictable, the
death knell of a radio show.
Sweepwise, I’m still hung up on
the boy, girl, group mix,
preferably starting off each set
with an up-beat song, then mixed
by both tempo and sound.
I depend on Chuck Blore to keep
me straight. Chuck knows more
about programming than anyone.
He is my personal friend, but
does not spare me when I ask his
opinion of any innovations I am
pondering. We all need someone
like that. Ask Chuck’s
counsel, and he will fire a
one-line answer back that nails
it.
Trying to justify my wandering
off the beaten trail, I recently
asked him how much talking I can
get away with the music/talk
show as I am doing now.
He startled me by replying,
“Harry, you can talk as much as
you want as long as you’re
interesting.”
Last Tuesday, I previewed for
you a Regis Philbin script that
I was going to do live on the
show with Regis. The next day,
he called in, and we performed
it.
On the air leading up to his
call, I set up the bit by
claiming that I could solve any
listeners’ personal problems and
invited listeners to call me. I
gave the studio number and Regis
was on the line.
Click onto the link and hear the
bit with Regis as it happened
“live” on the air.
(click here to hear the Regis -
Hare audio)
Thank you, Reege. He has never
failed to help when I ask.
In recent RDN pieces, I outlined
the direction I wanted to take
my show on SignOnRadio.com. It’s
designed for 35+ listeners,
people with discretionary money.
Here’s my formula for “grabbing”
THEM. They like to travel (T)
They are beginning to watch
their health (H) They take an
interest in bigger ticket
entertainment (E) All of this
with growing awareness of the
importance of making money, and
keeping it (M) Put them all
together and it spells THEM.
What interests THEM interests
me. Success in this type of show
calls for a broad knowledge of
music and a generalist’s
viewpoint of things. I do a lot
of reading.
Last week, Senator Patrick Leahy
(D-VT) teamed with Rep Howard
Herman (D-CA) to introduce a
bill aimed toward imposing music
royalty fees on local radio for
air play. despite the support
(119 and mounting) for House
Concurrent Resolution 244
introduced in October which
stated: “Congress shall not
impose any new performance tax,
royalty, or other charge
relating to the public
performance of sound recordings
by local radio.”
Local radio is on the ropes. Bad
timing for music folks to demand
money for their wares. My guess
is that Leahy and Herman know
their bill won’t pass and are
playing to their lobbies.
A partial solution dates back
decades. I was just out of the
army without a job unable to
regain my gig at KLAC because
Mort Hall had bought it and was
not legally bound to rehire me.
It is an irony that I left Los
Angeles , when Paul Weston hired
me to go to work with an amazing
man who was launching a pilot
business in Philadelphia.
The idea was, I would learn this
cutting edge business, come back
to Los Angeles and run it for
Paul and a group of investors.
My year with this young man set
me on a life path that took me
intellectually and
philosophically way beyond my
imagination.
He went on to become…well, that
would be giving it away if I
tell you more now. Wait till
next week. He was a future
Master of the Game.
I went off to a marvelous career
in radio after my year with him
in Philly.
In 1968, I was loaded down with
offers, including one from WNEW
in New York, when Mort Hall
called, asking me to take the
morning show at KLAC.
I went personally out of
curiosity to see if he
recognized me as the man he had
stiffed some years before. He
didn’t. I courteously turned him
down without mentioning our
previous encounter, and left the
meeting smiling.
More next week about my
life-changing work under the
Master of the Game and what I
learned that might apply to the
senseless battle between the
music and radio people.
Caller: Happy Hare, I was
playing golf this morning and my
husband took a driver and
drove a ball right down my bra.
Hare: Wow! Did it hurt?
Caller: No, but you should have
seen that second shot.
My Grandma was a major influence
on me. She laughingly told me…
“Boots, (My nick name) there are
more horse’s asses than there
are horses.”