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"Oh Brother! I Art Not Here" We had become friends, but V.P. Mike Glickenhaus wasted little time with small talk when, at the end of 2000, he summoned me to his San Diego Clear Channel Radio suite. I was quitting my part-time weekend gig and was there to tell him goodbye. Next thing I knew, I was nodding “yes” to do full time 6a-10a M-F mornings.. I told him I wanted to get rid of the KPOP “clock,” He waved a sovereign hand and it was banished Up till that moment, the KPOP “clock” had consisted of…… Top of the hour news with four commercial minutes. A 20 minute music sweep, no talk during, then back announce the sweep music.. 4 minute spot cluster 20 minute music sweep, no talk during , then back announce the music. 4 minute spot cluster 20 minute music sweep to the top of the hour, no talk during… etc etc.. The “Happy Hare Clock” allowed my coming in any time I wished between songs with three new slots at the 10th , 30th , and 50th to do a 90 second isolated adlib commercial.. In my mid-day weekend show, I scored big numbers during the entire year 2000:: # 1 45+ AQH and #1 TSL.on KPOP with a median 65 year old audience. I did it by injecting personality one liners , billboards. or teasers during the music sweeps, and sneaking a few compatible boomer songs into the hourly mix. If you’re a programmer, you may be thinking, “Harry, mingling chronologies can’t be done,” Hey! I did it. I even dropped into # 3 35 +., and now only needed to formalize it on a larger canvas to validate it.. “Only,” I say. That was “ the big only.” During my prime career, I had been hired in major markets as a hit man to score #1, (Echo effect… one… ONE) trusted to choose my own music, with dramatic results. For my up- coming KPOP show, I worked on music that would cut diagonally across the age cells, lowering the demos, resulting in an audience from 35 to 54+. Check that. Before launching the show “Programming” belatedly advised me that I could not deviate from the pre-programmed music spewing out of the Prophet System. By now, I was too committed, and made peace with the inevitable. Well, It wasn’t all bad. I still had my newly won 10th , 30th and 50th minute 90 second live commercial adlib slots, which gave me the leeway to joke around. Humor, prior to transitioning into the “sell,” magnifies response, and individualizes the show. I thought I had covered all the bases, but when I entered the studio on my first day of the show, I discovered that KPOP, power rated at 5000 watts, in reality, generated 1250 watts after sundown till sun up, then pumped out, not 5,000 but 3,750 watts during the daylight hours. That meant I would only reach half the market. Oh Well! It was fun coming back.. The listeners loved it. No one is more loyal and responsive . Old folks are very grateful for their little slice of the radio pie. I and my wife, Carol, took 5 great cruises, put up in luxury suites. It was normal for me to attract 90+ fun loving listeners to go with us. In short, I became institutionalized at KPOP. I remained fixated on broadening the music. My immediate superior was the morning man at the Oldies station, just down the hall from my studio. I caught him one day during a break and casually (I thought) brought up the possibility of migrating beyond the 50’s, my assigned demo cell. He smiled and said, “No. You’re Pop Standards, and do the 50’s music and I am Oldies and do the 60’s. That’s it” He said “That’s it” like case closed. To avoid conflict with his Oldies station, I doggedly conjured up a music list of several hundred “Oldies” songs, none of which he played, and outlined my plan to him again, this time in his office after our shows. He shook his head “no” without reading my list. Cataclysmic events intervened. The FCC ordained that Clear Channel drop five of its radio stations in San Diego, all Mexican therefore illegal, they said. One of them was the Oldies station of my boss. That left Pop Standards KPOP, but not for long. Clear Channel tired of diddling with Pop Standards and consigned the station to Air America with whom they made a multi-station deal. KPOP is now KLSD and, after two years on the air, ranks 20th in Arbitron.. Air America crashed nationally for a lot of reasons. It did not help Air America that CCR foisted the KPOP frequency off on them. I offered to help out with a new liberal KLSD morning show called “Hare America.” They took a conservative attitude toward that. To me, such hackneyed formats as, “Music of the 70’s. Music of the 80’s. et al are out . Those vertical slivers of music became thinner and more vertical, finally collapsing in on themselves. The old narrow Top 40 model is gone. The public, over the years, has developed a much broader appreciation of music. Otherwise, why was ”Oh Brother! Where Art Thou?” a top CD of 2000? Here is a two hour sampler of the several hundred songs I planned for KPOP. I have left out both older and more contemporary songs for a reason which I will explain later in this series. E-mail me if any are “tune-outs.” The Happy Hare Show Sampler Hour #1Pretty Woman Roy Orbison Straighten up and Fly Right Linda Ronstadt Let the Music Play Barry White We’re All Alone Rita Coolidge (Tops in 1977) Take Five Dave Brubek Staying Alive Bee Gees At Last Etta James All Night Long Lionel Ritchie Sunny Side of the Street Manhattan Transfer Midnight Train to Georgia` Gladys Knight/Pips Stardust Nat Cole Baby, I Need Your Lovin’ Four Tops Blue Suede Shoes Elvis Presley California Dreaming Mamas and the Papas The Name of the Game Abba Rockin’ Good Time Dinah and Brook Night Train Buddy Morrow Yellow Submarine Beatles Wooly Bully Sam the Sham Hour #2Hit the Road, Jack Ray Charles Turn Turn Turn The Turtles That’s What Friends Are For Dionne, Elton, Stevie, Gladys How Sweet It Is James Taylor An Old fashioned Love Song Three Dog Night Someday We’ll Be Together Supremes Splish Splash Bobby Darin Shining Star Earth Wind and Fire Beatle Song Album Selection Count Basie Here We Go Again Norah Jones I’ve Got You Under My Skin Frank Sinatra Desafinado Stan Getz/ Charlie Bird Time in a Bottle Jim Croce Hotel California The Eagles Bad Girls Donna Summer Breaking Up Is Hard To Do Neil Sedaka Alright OK You Win Tony Bennet and Diana Krall Midnight Sun Ella Fitzgerald Silly Love Song Paul McCartney/Wings Rescue Me Fontella Bass Flamingo Earl Bostic Louie Louie The Kingsmen (Songs are to be chosen out of the lists based on “feel” as you go along) I went to lunch with Mike Glickenhaus. After dessert. I said, “Mike, let me play my broader music till Air America comes in. Come on. What do you say? You have nothing to lose” He paused a millisecond, then nodded, “okay.” Deal done. Unbeknownst to Mike, Clear Channel accelerated the arrival date of Air America.. Within a few days, Air America made a crash landing before I could take off with my own new air show. When Clear Channel, by FCC mandate, spun off the five Mexican radio stations. Mike did what any red blooded radio operator would do. He flew from his lofty CCR V.P. perch, formed a group, and bought (cherry picked) three of them. Next week, we will show prep a trip into a Virtual Control Room and put together a never before heard hour on a minute by minute basis. Target 25-54+ |
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